While festivals and performing arts companies roll out their annual programs with splashy launches to encourage that first rush of ticket sales, the visual arts have usually been more low key. Galleries traditionally opt for a soft roll out of exhibitions, usually as a seasonal launch of details across the year.
Recently, there has been a spate of program launches that have crossed sector boundaries, with visual arts organisations also capitalising on the media moment of the reveal, especially in a blockbuster-crowded market.
