New research has just been released by Australia Reads into what motivates us to read and what stops us from doing so. The project, ‘Understanding Australian readers: behavioural insights into recreational reading‘ has been initiated with behavioural science researchers at BehaviourWorks Australia (Monash University), with audience development in mind.
This report represents the first time the Australian book industry has been granted a detailed level of insight into recreational readers and also offers ideas on how to motivate more Australians to read.