Data gathered from the 2024 Rakuten Kobo Book Report has shown that January is the most popular month for Australians to be reading an ebook or listening to an audiobook, while the most popular reading days are Tuesdays and the most popular time is 9pm. This can perhaps be attributed to reading being one of the top new year’s resolutions, at a time when people are getting back into the rhythm of the everyday from the festive break.
Digital reading habits reveal interests influenced by global events, including the 2024 Paris Olympics, which created a spike in people reading ebooks on the sporting competition by 26% in Australia (93% globally). People turned to memoirs by Olympic runner Caster Semenya and Aussie Olympic swimming gold medalist Leisel Jones, as well as titles like Mind Gym: An Athlete’s Guide to Inner Excellence.