More international tourists flock to art than wineries, casinos or sport

International arts tourism has grown at a higher rate than overall international tourism over the last five years, according to a new report.
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NGV Van Gogh, National Gallery of Victoria – Image courtesy NGV

Today (19 November), the Australia Council for the Arts has released a new report on the state of international tourism, with the healthy conclusion that the arts are ‘a bigger drawcard for international tourists than wineries, casinos or sport.’  

Titled International Arts Tourism: Connecting Cultures, this research brings together data from Tourism Research Australia (TRA) with additional resources.

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