How to monetise digital events

Co-presented with Creative Victoria, the Recovery Roadmap Webinars explore some of the most urgent topics facing arts organisations and artists today.

In the rush to pivot online in 2020, many organisations focused on providing free digital content for their audiences. The challenge now is how to monetise such work– and also to determine what audiences will pay for such programs.

‘When it became very clear that we were going to have to consider online delivery of our program, we didn’t have a discussion about the price point so much as we had a discussion about how to sell that price point online,’ said Kate Cuthbert, Program and Partnerships Manager at Writers Victoria.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts