In the rush to pivot online in 2020, many organisations focused on providing free digital content for their audiences. The challenge now is how to monetise such work– and also to determine what audiences will pay for such programs.
‘When it became very clear that we were going to have to consider online delivery of our program, we didn’t have a discussion about the price point so much as we had a discussion about how to sell that price point online,’ said Kate Cuthbert, Program and Partnerships Manager at Writers Victoria.
