Music Australia’s new report, ‘Listening In: Insights on live music attendance’ – launched at VMDO’s recent Music and Data and insights summit – reveals the most prevalent motivators and barriers to live music attendance in Australian audiences.
Those living out of major cities face a lack of awareness and access, but the largest barrier, no matter the music goers’ location is cost. Tickets, travel, food and drink are all steeper in price than they once were, which can impact the deep appreciation for live music that is present, but sometimes unable to be acted upon by Australians.
