Are you cynical about cultural tourism, but crave it?

ArtsHub takes a closer look at how tourism trends for 2025 are intersecting with museum offerings, and authentic specialist-led tours.
woman tourist viewing painted tiles on building in Portugal. Cultural tourism

Egypt was one of the big cultural tourism trends for 2024, as was Japan. Indeed, as travellers schlepped their roll-ons halfway across the world to see ancient relics and antiquities, in Australia no fewer than three major Egyptian blockbuster exhibitions were presented, as well as the virtual reality experience Horizon of Khufu, immersing visitor in the wonders of Ancient Egypt.

Last week, the Australian cultural tourism specialist, Renaissance Tours, released its 2025 itineraries, within days of the Australian Museum (AM) announcing its next blockbuster, Machu Picchu and the Golden Empires of Peru (23 November – February 2025), and the National Gallery of Victoria releasing its attendance figures for the popular Pharaoh blockbuster exhibition, with more than 336,000 local, interstate and international visitors acting on their fascination for Egypt.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina