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Regional artists struggle with distance, isolation and limited facilities but their creative output is far from marginal, as the vitality of the Regional Arts Australia Summit demonstrated.
Artists and audiences both benefit from co-productions, but is there a risk more co-productions will mean fewer individual opportunities?
Technology is providing new opportunities for using booking patterns to develop predictive audience analysis.
All too often the housekeeping of our all important digital life is left to someone who would be better off hanging a picture.
Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
APT Global, an international trust that secures the future for artists, has just set up base in Australia.
No arts business can afford to miss the opportunities to build audiences and engagement that can be leveraged from effective digital marketing.
You’re mad if you don’t. You are paying your way to the table with the world’s great museum communicators including MoMA, the Louvre, the Getty, the Tate and more.
'Social listening' may be the key to marketing more effectively online according to the Ticketing Professionals Conference.
New research shows a Facebook ‘like’ can be worth 276 new contacts but you need to use online media strategically for results.
Gamification has become quite the marketing buzzword lately thanks to the massive uptake of smartphones and social media. Is it the only way to get Gen Y's attention?
If you noticed #msummit trending across Australia on last week it was thanks to a highly engaged room full of arts marketers and creative types at the OzCo's Marketing Summit 2012.
Kathy Keele’s move into arts management came after almost 30 years in the corporate world, in marketing steel, railroads and wood products, telecommunications and mobile phones. Are the leadership skills needed in business and the arts so different?
MARKETING: Some common marketing mistakes you don't need to make.
COMMUNICATIONS: We chat to Account Director Ben Starick to find out what makes him tick and what is needed to make it business of arts public relations.
L'OREAL MELBOURNE FASHION FESTIVAL: E-Tail Detail was one of two Industry Forums hosted by this year’s L’Oreal Melbourne Fashion Festival for industry professionals wanting to hear the latest ‘behind-the-scenes’ wisdom and experience in online business and marketing.
ARTS MARKETING: Some key ideas that can impact on arts marketing in a collaborative world.
DOING THE FRINGES: Are you trying to break into the arts? Chances are no matter what you do – you’ve got to do a fringe. They’re essential training grounds for a whole range of people involved in creative practice from lighting to marketing, performance to stage design.
NIKON AIPP THE EVENT: Understanding how to protect the copyright of their images and to marketing themselves were key issues to emerge from the Commercial Photography Forum of last week’s Nikon AIPP The Event at Twin Waters Resort on the Sunshine Coast.
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