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South by South West has the wisdom to recognise that it's not just technology that drives economic growth – the arts is having an escalating economic impact globally.
Opinions & Analysis
The ArtsHub Conference brings the arts sector’s online hub alive for a day. To explain why that matters we asked last year’s attendees and this year’s speakers. Inspiration, networking opportunities and practical advice were consistent themes.
'appy audiences are engaged audiences. New and innovative apps are appearing to help generate buzz and expand audience reach.
Design thinking applies creativity not just to your program but also to the way you do business, especially in online strategy.
Discounted tickets for students and young people are an industry norm – but where’s the proof they really help grow audiences?
Artists and companies looking to grow their audiences would do well to look towards people with a disability, who are often hungry for arts experiences.
Last year's inaugural ArtsHub conference was so successful, subscribers have demanded a regular event.
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses effectively.
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it.
Malthouse Theatre is offering social media addicts free tickets to a current production that celebrates and satirises YouTube.
The excitement of 'Mad March' in Adelaide could last all year with clever activation of the city's infrastructure.
In the digital age, a big social media following may be more valuable to artists than gallery representation.
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms like Tinder.
In the future, social media will be as common as Paypal for making purchases. How will that impact on the arts sector?
Proposals to boost WA’s arts and cultural sector will have other states looking enviously westward for ideas that can be applied elsewhere.
As Arts editor of the Sydney Morning Herald Joel Meares is used to fending off publicists but promoting his own book has reminded him of the skills great publicists cultivate.
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
In the age where celebrity and even notoriety are revered, one of the skills that artists are encouraged to assiduously cultivate is to be 'seen'.
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