Gamification : the only way to get attention?

(Premium content) Premium content
Fiona Mackrell

Gamification has become quite the marketing buzzword lately thanks to the massive uptake of smartphones and social media. Is it the only way to get Gen Y's attention?

This content is only available to members of ArtsHub

Join Now for instant access!

A subscription to ArtsHub will enable you to:
  • Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly
  • Keep up to date with the latest industry news
  • Access thousands of members-only features, articles and guides
  • Be in the know with upcoming events and exhibitions added daily
  • Learn how and where to get grants, with the most extensive grant finder

... and much, much more.

Join Now and join the Australian arts community today

About the author

Fiona Mackrell is a Melbourne based freelancer. You can follow her at @McFifi or check out www.fionamackrell.com