Why don't our audiences look like a train stop? Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles Cracking the US market: Art Money’s Paul Becker on changing the culture of collecting (locked) An Australian art business takes on the toughest art market in the world – and it’s making waves. Sex sells, but does it sound good? (locked) Is the increased focus on performers' sex appeal a tacit acknowledgement that classical music can no longer connect with society on its own terms? Why creative partnerships are important to an organisation’s growth (locked) ArtsHub speaks with some of the winners of this year’s Creative Partnership Awards about the value of philanthropy, and the challenges that private giving still faces in Australia. Why a new code of practice is important for the arts In our uncertain, unethical times, a code by which artists and organisations can conduct business and their art practice is critical to valuing the arts and offering a firm foundation for effective policy change. (Premium content) Premium content Fotis Kapetopoulos Friday 9 May, 2014 We will know we are really tapping culturally diverse audiences when the range of faces truly reflects the population. This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily Learn how and where to get grants, with the most extensive grant finder ... and much, much more. Join Now and join the Australian arts community today Photo: DFAT Member login Email address Password Forgot password? About the author Fotis Kapetopoulos is an arts consultant who runs the annual Bite the Big Apple! New York Arts Management Tour 6 – 10 October. He is coordinating Arts West, a collaborative arts marketing strategy for Melbourne’s West and was the former editor of Neos Kosmos English Edition and former Director of Multicultural Arts Victoria.