Very long form performance gets audience attention

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It is fashionable to complain that hyper-connectivity leads to shortened attention spans . But maybe not.
It is fashionable to bemoan the shortened attention spans occasioned by web-surfing and hyper-connectivity. But our culture consumption suggests a different story.

Certainly digital natives are used to entertainment in bite size chunks: the average length of a YouTube video is a mere 4 minutes and 12 seconds.

Deborah Stone

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