Luring new audiences from malls and movies

(Premium content) Premium content

Populist marketing has big potential for building arts audiences, even if they come for the air-con.

Summer days mean the beach or the bush for many Australians. But when the temperature is beyond comfort levels consumers gravitate towards any place with decent air-conditioning. The big shopping centres and the cinemas are busier than the beaches.

Deborah Stone

This content is only available to members of ArtsHub

Join Now for instant access!

A subscription to ArtsHub will enable you to:
  • Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly
  • Keep up to date with the latest industry news
  • Access thousands of members-only features, articles and guides
  • Be in the know with upcoming events and exhibitions added daily
  • Learn how and where to get grants, with the most extensive grant finder

... and much, much more.

Join Now and join the Australian arts community today