Social media: A new stage for the Arts

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Rhod Ellis-Jones

A strategic approach to social media marketing and online engagement can increase performance in your arts organisation.

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When Shakespeare established a new theatre on the banks of the Thames at the eve of the 17th century, why did he call it ‘The Globe’? What did he have in mind for his work, presented at this now-famous institution perched so near the river that took England to the world? 

About the author

Rhod Ellis-Jones is a business and communication strategist with diverse experience delivering advice and services to major private and public companies, governments and non-government organisations. He has been an adviser to social sector, business and government leaders at capital city, state and national levels. Rhod is currently principal consultant for Australian agency, Ellis Jones.

More about the Ellis Jones agency's arts practice and thinking at