Social media: A new stage for the Arts

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A strategic approach to social media marketing and online engagement can increase performance in your arts organisation.


When Shakespeare established a new theatre on the banks of the Thames at the eve of the 17th century, why did he call it ‘The Globe’? What did he have in mind for his work, presented at this now-famous institution perched so near the river that took England to the world? 

Rhod Ellis-Jones

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