How does Palace Cinemas see itself?

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Benjamin Zeccola, CEO of Palace Cinemas, reflects on the evolution of the exhibition side of the tightly knit family enterprise.

Palace Cinemas has a unique place in the Australian exhibition landscape, having built a chain of classy cinemas that straddle the divide between popular and arthouse cinema. The Palace command of the festival films is frustrating to competitors in both exhibition and distribution, but it has a key role in the classier end of the market. 

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