The key to online is algorithmic, crocodilian and surprisingly laid back

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Ros Walker

AIDC 2018 took delegates down the rabbit hole of digital and social platforms, to reveal the scale and quality of the competition. And tips.

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Image: an early poster for the Outback Wrangler franchise.  

The first time I experienced US cable TV, back in the ancient times before Netflix and 7mate, I remember being disappointed that, even with a gazillion channels, there was still nothing I wanted to watch. Not the case now! I sat through a mind-spinning session at AIDC called What’s the Buzz, where Alison Leigh from the World Congress of Science and Factual Producers sprinted through clips of trend-setting projects from around the world. It was a lifetime’s worth of brilliant shows and daunting in showing the calibre of documentaries competing for slots.

About the author

Ros Walker is an independent producer who has run the MA program at the VCA for producers, and is an experienced industry agency manager. She has a keen interest in research, and evolving new models for producing in a low budget environment.