Disney+ has schmicked up its streaming offer with another sub-brand called Star, launched here on Feb 23. The monthly fee for the service will increase from $9 to $12. The mouse is in a frenzy of branding, but this looks like an internal restructure to incorporate many more of the production production companies it owns. It is also integrating companies like Searchlight which came with the mega-buy from Murdoch. Star, by the way, was once the Hong-Kong based company by which Murdoch tried to get into China. He was driven away.
As part of that deal, Disney also took majority ownership of Hulu, which has some cache as a classy source of more challenging programs. In the US it is already bundled with Disney, while its titles have been bought separately by Australian suppliers.