Australian video consumption - latest snapshot of battleground

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Andrew Hutchinson

Understanding changing viewing habits is key to reaching audiences. Social Media Today's Andrew Hutchinson unpacks the data.

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Image: A bear market for old-school viewing. Source: Shutterstock.

About the author

Andrew Hutchinson is the Head of Content and Social Media at Social Media Today. He's a multi-award winning blogger and author, a social media marketing analyst and an occasional advisor on social business strategy. He lives and works in Canberra, Australia.