Instagram delivers new buyers to art

In the digital age, a big social media following may be more valuable to artists than gallery representation.
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Image via QUT

A QUT case study into cult artist CJ Hendry illustrates how effectively Instagram can be repurposed to disrupt the centuries-old business model of the art sector.

The commercially-focused artist from Brisbane has become an international sensation in under three years with her hyper-realistic drawings of luxury goods like Gucci shoes, displayed and sold only through her Instagram account.

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Kate Haggman
About the Author
Kate Haggman is media officer at Queensland University of Technology.