Hidden costs of free tickets

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Deborah Stone

Giving away freebies may not be the best way to grow your audiences but how do you set the right discount?

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Giving away freebies may not be the best way to grow your audiences but how do you set the right discount?

UK Arts economist Tim Baker told arts marketing professionals at the Australia Council Marketing Summit that they needed to be strategic about the incentives they offered.

About the author

Deborah Stone is Editor of ArtsHub.