This Nike ad, run during the 2007 World Cup, didn’t mention the product: it didn’t need to
The best advertisements rarely tell you to buy a product. Instead they make you feel something and associate that feeling with the product. Just do it.Nike. Oh What a Feeling: Toyota. Because you’re worth it: L’Oreal.
Advertising guru Kieran Flanagan says the arts need to learn from the techniques employed by these product advertisers and move beyond the simplicity of slogans that boil down to ‘This product is amazing and everyone should come’.
