Soul music and tourism combine to boost visitor numbers

Melbourne Music Expo, headlined by Ash Grunwald, has received a grant to maximise the event’s tourism potential.
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Melbourne-based band Hiatus Kaiyote will also be headlining at the AWME. Image: AWME.

The Australasian Worldwide Music Expo (AWME) will receive $20,000 in funding from Tourism Victoria’s Events Program to help boost interstate and international marketing for this year’s November program.

AWME has come to be known as the Southern Hemisphere’s premier roots music event attracting artists, industry professionals and music lovers from across the globe to Melbourne since 2008.

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Annie Blatchford
About the Author
Annie Blatchford is a research assistant and PhD candidate in media law at the University of Melbourne.