Image: A different kind of Art
Many artists and arts organisations use social media to promote their latest program, spread a new campaign or spruik their latest and greatest achievements. But audiences are becoming bored with the broadcasting of what amounts to glossy selfies.
Tim O’Reilly, founder and CEO of O’Reilly Media Inc, sums it up: ‘The secret of social media is that it’s not about you, your product, or your story. It’s about how you can add value to the communities that happen to include you.
