The Australia Council for the Arts released new research in May that showed 95 per cent of Australians had engaged with the arts over the past 12 months. ‘The report provides tangible evidence that the arts are an intrinsically important part of Australian life,’ said CEO Tony Grybowski.
In the wake of this report, SAMAG – the series of seminars for arts professionals – decided to unpack questions around that research: How can we use data? How do we collect it? And, most importantly, how can we better develop our audience through such research?
