In a world where attention spans are dropping, tapping into trends as they happen is essential for cultural providers trying to beat the goldfish.
‘Goldfish have a longer attention span than humans.’ This was the alarming statement with which John Kaldor, Founder of Kaldor Public Art Projects, opened his Remix keynote. Apparently goldfish are willing to engage for nine seconds, while humans are held captive for a mere seven. Humans could make it to 12 seconds in 2000, so what is going on?
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