Five top trends you need to know

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In a world where attention spans are dropping, tapping into trends as they happen is essential for cultural providers trying to beat the goldfish.

‘Goldfish have a longer attention span than humans.’ This was the alarming statement with which John Kaldor, Founder of Kaldor Public Art Projects, opened his Remix keynote. Apparently ​goldfish are willing to engage for nine seconds, while ​humans are held captive for a mere seven. Humans could make it to 12 seconds in 2000, so what is going on?

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