Putting a price tag on creativity

As we charge towards a creative economy, how do we put a value on the arts and harness new opportunities and collaborations for the sector?
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Image: www.creativebusiness.com

The integral role of arts and culture in a future vested in the creative economy has been a hot topic across the country, particularly in Victoria with the development of the State’s first creative industries strategy.

Representing 8% of the State’s economy, the arts contributes to a range of sectors from health to regional development to education. But how do we determine and extend this value when so much of the work is inherent, and the creators unfunded?

To help explore such questions, a taskforce has been charged with developing a plan to open up new opportunities for collaboration, innovation and industry growth.

A public consultation process headed by the taskforce is now in full swing to spark a state-wide conversation and gather input from across Victoria’s creative industries.

Chairing a recent Q&A about the future of Victoria’s creative industries, Michael Williams, Director, Wheeler Centre said: ‘The language of how we talk about the arts and think about the arts is evolving and there is a great opportunity at the moment from the state government to think about what that looks like over the next period.’

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Madeleine Dore
About the Author
Madeleine Dore is a freelance writer and founder of Extraordinary Routines, an interview project exploring the intersection between creativity and imperfection. She is the previous Deputy Editor at ArtsHub. Follow her on Twitter at @RoutineCurator