Understanding your audience

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Gina Fairley

We are finally getting good research on the arts; how can you use it to develop your audience?

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The Australia Council for the Arts released new research in May that showed 95 per cent of Australians had engaged with the arts over the past 12 months. ‘The report provides tangible evidence that the arts are an intrinsically important part of Australian life,’ said CEO Tony Grybowski.

About the author

Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years.

She is based in Mittagong, regional NSW, and you can follow her on Twitter @ginafairley and Instagram at fairleygina.