'Social listening' may be the key to marketing more effectively online according to the Ticketing Professionals Conference.
26 Feb 2014
Sarah Ward
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Writing and Publishing
John Baldessari, Beethoven’s Trumpet (With Ear) Opus # 133, 2007, Resin, fibreglass, bronze, aluminium, and electronics, 186 x 183 x 267 cm
With 41,000 posts on Facebook every second, 100 hours of video added to YouTube every minute, and 55 million photos uploaded to Instagram every day, online chatter has become a constant stream of content. How to make the most of the wealth of material and variety of mechanisms at your disposal is the question all arts organisations should be asking.
Sarah Ward is a freelance film critic, arts and culture writer, and film festival organiser. She is the Australia-based critic for Screen International, a film reviewer and writer for ArtsHub, the weekend editor and a senior writer for Concrete Playground, a writer for the Goethe-Institut Australien’s Kino in Oz, and a contributor to SBS, SBS Movies and Flicks Australia. Her work has been published by the Australian Centre for the Moving Image, Junkee, FilmInk, Birth.Movies.Death, Lumina, Senses of Cinema, Broadsheet, Televised Revolution, Metro Magazine, Screen Education and the World Film Locations book series. She is also the editor of Trespass Magazine, a film and TV critic for ABC radio Brisbane, Gold Coast and Sunshine Coast, and has worked with the Brisbane International Film Festival, Queensland Film Festival, Sydney Underground Film Festival and Melbourne International Film Festival. Follow her on Twitter: @swardplay
