Why data is key

Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
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Even when the house is full we all want our venues to run as efficiently as possible. Data is essential to this – pointing towards opportunities to win back revenue and uncover under-utilised resources. Data is the secret ingredient for turning your venue into a well-oiled, efficient machine.

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Michael Nabarro
About the Author
Michael Nabarro is co-founder and managing director of UK-based Spektrix