David Lefkowitz, “Tangle #2” from his show “Tangle” at Thomas Barry Fine Arts. Image via mnartists
You wouldn’t be doing your job if you didn’t already know the demographic peaks or historical troughs in your audience profile. But predicting next year’s audience depends on knowing not just who comes, but also why.
Let’s say you have noticed an overall decline in audience numbers and an increase in the proportion of audience members over 50 years old. That’s mildly useful information but there are several possible reasons for this audience profile.
