Successful Arts-Business Partnerships

What makes a business-arts partnership work? Great examples provide some clues.
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Telstra Ballet Dancer Award: Image via Skyhouse Studios

Telstra and the Australian Ballet

If a sign of success is longevity, then the award would have to go to Telstra and the Australian Ballet. The relationship began in 1984 when Telstra was Telecom, a government owned entity with 90,000 employees – most of them male engineers.

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Leon Gettler
About the Author
Leon Gettler is a freelance business journalist.  He spent18 years as a journalist at Fairfax Media and has contributed to contributed to The Age, Sydney Morning Herald, the Australian Financial Review, Boss, BRW, CFO, Smart Company, Leading Company and StartUp Smart.