Finding the right business to partner your arts organisations

Businesses like BP and Transfield look like great partners for arts organisations. But if you don't ensure genuine common interest with your artists and audiences you could face a public relations nightmare.
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Image: Robert Boyd via The Great God Pan is Dead

 The challenge for every arts organisation and artist is finding the right business partner. And for business, it has to make sense. There has to be a synergy between the artists and the business, otherwise there’s no point doing it. Business partners have to speak the same language as the stakeholders behind the artistic event. That includes audiences.

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Leon Gettler
About the Author
Leon Gettler is a freelance business journalist.  He spent18 years as a journalist at Fairfax Media and has contributed to contributed to The Age, Sydney Morning Herald, the Australian Financial Review, Boss, BRW, CFO, Smart Company, Leading Company and StartUp Smart.