Rose Hiscock hates cultural tourism. The Director of the Museum of Applied Arts and Sciences, Powerhouse Museum, told a SAMAG seminar on Monday, ‘I am allergic to cultural tourism having made a career out of it. I think it is commodifying something that just is.’
With a room full of museum and event professionals eager to gleam that tip to successfully snagging the tourist dollar there might have been disappointment. But it was a different conversation that emerged and one that offered a more significant shift in psyche than a manual of ‘how tos’.