Branding your sound

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Alan Long

Branding requires translating the feel of your music, film or performance into a graphic form. And no, it’s not like dancing about architecture.

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Because the classical music industry has long been regarded as very conventional, many artists assume, and even prefer, that their website and branding follow the same stereotypical route rather than embrace innovation.

About the author

Alan Long is founder and creative director of Sane & Able, a design and development agency which prides itself on being young, fun and professional with an exceptional varied client base. One branch of the agency is award-winning Classical Music Design, generating innovation and creativity in the traditional sector.

www.classicalmusicdesign.com