Innovation in Marketing Fund

The Innovation in Marketing Fund provides one-off support for discrete marketing projects that explore different ways of engaging audiences, building brand awareness and increasing income for existing programs, products or activities within the creative industries.

Download the Innovation in Marketing Fund Program Guidelines

Funding Available

  • $2,000 - $20,000

Who can apply

  • Small to medium organisations (less than 20 FTE staff) within the creative industries.

Key dates

Round opens: 7 January 2019 using the Creative Victoria Grants Portal

Round closes: 5pm, 1 February 2019.

For activity commencing after 1 July 2019

Note: as the Victorian State election will be held on Saturday 24 November 2018, the Victorian Government will assume a caretaker role from 6:00 pm on 30 October 2018 until such time that either it becomes clear that the incumbent government will be returned, or when a new government is commissioned.

In line with the caretaker conventions, the incoming government will determine whether to proceed with this funding program after the caretaker period.

Who to talk to

Nicole McLean: 8683 3129 or at

Ely Elsass: 8683 3213 or at

Links and downloads

Innovation in Marketing Fund Program Guidelines  DOC, 217.5 KB
Innovation in Marketing Fund Application Drafting Tool DOC, 71.5 KB
Creative Victoria Budget Drafting Tool (XLS, 103.0 KB)
Previous Recipients
Information for all applicants

Applications close
01 Feb 2019
Amount Upon Application
All artforms
Grant Type
Market development
Presentation & Promotion
Applicant Type
(opens in new window)
Basic Advertiser