City of Melbourne

Event Partnership Program 2021

The Event Partnership Program (EPP) is focused on ensuring that Melbourne is a globally recognised, locally loved, events city; where millions of people enjoy an enviable year-round program of events and festivals that are uniquely Melbourne.

The EPP supports free and accessible events that create memorable, engaging and innovative experiences for locals and visitors in the City of Melbourne municipality.

The program is conducted on an annual basis, with one sponsorship round per year and is available to events or festivals that contribute to the city’s vibrancy.

The EPP is a partnership program and all events sponsored through the program are required to deliver partnership benefits to the City of Melbourne, equal to the value of the sponsorship investment.

The EPP offers cash and/or in-kind sponsorship to successful applicants. It is a competitive program and regularly receives more applications than it can support. All events are assessed against eligibility criteria and outcomes for applicants are determined by the strength of the application and its alignment to the program objectives.


Eligible applications must answer yes to all of the following questions:

  • Does your event take place within the City of Melbourne municipality?
  • Is your event free to attend or have significant free programming? Please contact the Event Partnership (EP) team before applying if your event includes ticketed elements.
  • Does your event have widespread appeal and likely to attract a significant number of attendees?
  • Does it take place between the advertised dates for the round currently open?
  • Is the organisation that is applying for sponsorship a legal entity with an ABN?

How to Apply

Applications to the EPP are submitted on an annual basis online via Smartygrants. Please review the steps below prior to submitting an application:

Contact us

Contact name
Event Partnerships Team
Applications close
01 Jun 2020
Amount Upon Application
Aboriginal & Torres Strait Islander arts
Arts organisation
Experimental arts
Film / TV / Digital
Performing Arts
Public art
Visual arts
Writing & Publishing
Grant Type
Community Partnership
Major Project
New work
Presentation & Promotion
Applicant Type
City of Melbourne (opens in new window)
City of Melbourne