Grant Details

Classification

Touring

Grant Amount

Upon application

Applicant Type

Organisation

Artform

All Arts

Location

Victoria

Regional Arts Victoria

Cultural Tourism Accelerator Program

The Cultural Tourism Accelerator Program is a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events for tourists across regional Australia.

The program will increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity. The program recognises that the cultural and creative industries play a critical role in contributing to the creativity, diversity and prosperity of Australia’s regional and rural economy.

The Cultural Tourism Accelerator Program aims to:

  • Support place-based programs to increase visitation
  • Build consumer confidence and activate engagement
  • Drive engagement across communities and between regions
  • Support sector-led responses.

There are four types of grants available. Please note there are separate Application Forms for each of the four grants. Please ensure that you are using the correct links.

 

>Flash Marketing Campaign – up to $2,500 available

A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.

 

Key Dates for the Flash Marketing Campaign

Round Opens:
 9 am, Friday 10 December 2021

Round Closes: 5 pm, Friday 21 January 2022

Project Start Date: from 14 February 2022

Project End Date: All projects must be complete, and acquittal submitted by 31 October 2022.

 

If you require assistance for the Flash Marketing Campaign please contact the Grants Manager for assistance, during the following business hours only.

Please note that the Grants Manager is unable to read drafts for this round.

  • Between 9 am, Friday 10 December and 4 pm, Wednesday 15 December 2021
  • And from 9 am, Monday 17 January and 4 pm, Friday 21 January 2022 only

Please note staff are unavailable from Thursday 16 December 2021 to 16 January 2022, inclusive.

 

Apply now to the Flash Marketing Campaign

Click here to begin your application

 

Feedback on unsuccessful applications will not be provided for this round.

 

Targeted Marketing Campaign, Experience Initiative and Partnership Initiative rounds

 

>Targeted Marketing Campaign – up to $10,000 available

A strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.

 

>Experience Initiative – up to $10,000 available

An initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.

 

>Partnership Initiative – up to $15,000 available

An initiative that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.

 

The Targeted Marketing Campaign, Experience Initiative and Partnership Initiative rounds will open 1 February 2022.

The link to the Application Forms will be made available in January 2022.

Key Dates for the Targeted Marketing Campaign, Experience Initiative, Partnership Initiative

Round Opens: 9 am, 1 February 2022

Round Closes: 5 pm, 8 March 2022

Project Start Date: from 1 May 2022

Project End Date: All projects must be complete, and acquittal submitted by 31 October 2022.

If you require assistance with the Targeted Marketing Campaign, Experience Initiative, Partnership Initiatives please contact a Regional Manager in your area.

  • Please note staff are unavailable from Thursday 16 December 2021 to 30 January 2022, inclusive.
  • Staff are available from Monday 31 January 2022.

 

 

Read the guidelines for all grant rounds

Download guidance material here

Word Version

 

Read the frequently asked questions

Download FAQ material here

Word Version

Unlock Padlock Icon

Support us to keep providing
Arts news and jobs

Become a member and unlock access to jobs and all premium articles and news content