Wearable art by John and Jenny Gillies Photo: kapcha.co.nz
It has been difficult for New Zealand to sell sophistication without undermining its key marketing campaign, the ‘100% Pure New Zealand’ brand built on the sense of an untouched wilderness.
But within the small country there is space for both natural beauty and city culture. New Zealand is drawing cultural tourists south, showing potential visitors that there is more to the country than pristine lakes and luxuriant bushland.
