A disco laneway coming to Melbourne’s CBD in a new immersive installation in Meyers Place, aptly named Shimmer Lane. The activation is brought to the city by Uniquely Melbourne and is produced by Vee agency who have designed the walk-through experience to include local vendors, musicians, and artists whose work will transform an iconic bustling street into a mirage of reflective fun.
Shimmer Lane is funded by the City of Melbourne as part of the city’s from ‘Dusk till Dawn’ campaign, designed to keep people in the city after work or bring them in after the end of the day, stimulating Melbourne’s night-time economy.
Shimmer Lane will mesmerise, enchant, and bedazzle Meyer’s Place from 7 September, bringing in spring in style.
For more information visit https://www.uniquelymelbourne.com.au/melbourne-shimmer-lane