A beginner's guide to SEO

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Mastering the techniques of search engine optimisation and driving visitors to the site is the key to ensuring your business stays atop the rank and file.

SEO (Search Engine Optimisation) is often sited as the most cost-effective way to bring qualified visitors to your website. This is because, once you set your site up, create a strong network of other sites that link to you and have a robust content creation plan, you will generally keep ranking well in search results for a long time and keep getting new visitors at no additional cost.

Jeremy Samuel

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