'Gone are the days of overt advertising’: intimate content works best

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Sabine Brix

Branded podcasts that are intimate, personal and connect with audiences on a deeper level are the ones headed for success, say industry leaders.

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About the author

Sabine Brix is a writer, editor, podcaster and electronic musician with a specific interest in personal storytelling that captures the essence of why people create. She was the former Online Content Producer at Archer Magazine and editor of the LGBTI website: Gay News Network.

She has produced sound art for BBC's Radio4  and composed music for the web series Starting From Now, which screened on SBS.

Follow Sabine on Twitter @sabinebrix