Crafting your online identity

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The Internet is the new phone book but if you want to be found you need to construct your online life carefully.

Creating an online identity, or second self is an effective way to promote your work and develop a two-way relationship with your audience.  As an active ​art, it’s inevitable that information about you and your ​work will wind up in YouTube videos, a bio on a concert  or gallerywebsite or tagged photos on a colleague’s Facebook page.

Susan de Weger

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