Brand versus The Business Model

Time-poor arts administrators get a little help on how to prioritise brand and business models for success.
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The consensus across the arts and culture sector is that we are poised for change. Not all of us may have wanted that change; but it is clear that unless we become nimble and rethink what we do, and how we do it, many of us will not longer be sustainable.

Damian Borchok, Co-founder of the agency For The People, believes that the best place to start with confronting change is to list the gripes. ‘Often those tension points are the world telling you where the problem is. Then you need to start to think about “how do we make that better”.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina