Audit your copyright assets for dollars

Copyright is not a simply case of protection; by strategically planning and auditing their copyright organisations can monetise those assets.
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Photo Nick Karvounis; Image CC via unsplash

We have all heard the conversations and tips for protecting your copyright, but what about planning for your copyright’s monetisation?

For most of us, copyright is largely not a line item in our organisational strategic plans, but James Cheatly of the Australian Copyright Council (ACC) reminds: ‘It is not just about thinking what is valuable now, but what might be valuable in the future, as copyright lasts for a very, very long time.’

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina