Avoiding a war of taste

When selling art, there is a difficult balance between guiding clients to choose the right work and not imposing your taste on them.
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A four-metre tall rooster commissioned for Chinese New Year through Art Pharmacy 

Like the Pandora boxes of politics and sex, robust discussions on ‘what’s best’ in art can dredge up sticky situations and petty arguments as often as it sparks fun and fulfilling debate.

For artists, learning how to balance the needs and personal taste of the client with your own can be intensely valuable, resulting in increased exposure and revenue, while also pushing an artist creatively.

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Emilya Colliver
About the Author
I am the founder and director of Art Pharmacy - an online gallery that sells works by represented and unrepresented Australian artists. I also run the Sydney based Art Pharmacy Consulting and Culture Scouts Walking Tours.