AFTRS - Australian Film Television and Radio School
About the Course
Wanting to extend your digital knowledge, or change career direction? This five-day Intensive is perfect for anyone looking to get a grasp on the current digital landscape and beyond. The role of a Digital Producer can vary dramatically depending on the area in which you are working. Whether you’re agency-based or in-house, running a start-up or trying to catch up, marketers, account managers and producers are expected to understand the wider opportunities in the digital landscape. Led by Executive Producer Lynette Reeves (The Project Factory), with classroom lectures, screenings and real-world practical team exercises to take you on a journey through the digital minefield, you’ll start to unravel the technical jargon, and learn how a Digital Producer works with wider teams to create digital websites, social media, mobile applications and interactive media.
- Covers the general roles and responsibilities of a Digital Producer, and provides an overview of the skills and knowledge needed to succeed.
- Getting creative: problem solving, innovation, strategy and abstract thinking.
- Project phases, team players, and the Digital Producer’s role in bringing them together: Discovery, Definition, Design, Development and Deployment, and much more.
A 10% Early Bird discount is available if you book 28 days in advance.