Course Details


Graduate Diploma

Study Load

Part Time

Study Mode

In Class

Course Location

Western Australia

Murdoch University

Graduate Diploma in Design Thinking and Service Innovation

Design thinking and service innovation is applied within various sectors to deal with complex business and societal issues, with many corporations crediting the practice with the successful development and innovation of their products, services and business models.

In this course, you will employ human-centred and co-design methods to reframe, employ insights and evaluate complex commercial and social service issues for improved consumer or user experiences. You will also apply practical skill sets by developing, prototyping and implementing the outcomes of these creative approaches through a face-to-face real-world client project as part of the course. This approach to learning sees students like Nina level up their career in a world where creative thinking is valuable currency. 

This course will increase and update the skill set of graduates and current professionals of business, community development, engineering, graphic design, health services, information technology, marketing, strategic communications and sustainable development.

3 reasons to study Design Thinking and Service Innovation at Murdoch

  1. This course has been developed with key industry collaboration to provide realistic insight into how creative approaches are used to generate innovative products and services around the world.
  2. Select two elective units in topics such as web strategy and planning, community development or organisational change to further tailor your Graduate Diploma to level up in your industry or try out a new career route.
  3. Be supported throughout your studies by passionate tutors with industry relevant experience.

Develop your skills

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

  • Design thinking and service innovation processes, including researching, prototyping and evaluating service systems for complex commercial and social problems
  • The role of human‐centred design in cultural communication and the influence of market requirements, stakeholder perspective and user experience
  • Adaptability in the context successful production and implementation of innovative products and services

Your future career

Design thinking and service innovation principles can be used across multiple sectors including commercial business, resources, creative design and even the public sector. Use your studies to take the next step into a leadership position, or forge a new career in an area of your choosing. Careers could include:

  • User Experience Designer Brand Strategist
  • Product Designer
  • Innovation Lead
  • Design Researcher