‘Gone are the days of overt advertising’: intimate content works best

Branded podcasts that are intimate, personal and connect with audiences on a deeper level are the ones headed for success, say industry leaders.
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Gathered as part of the Branded Content Done Right panel at the ABC’s OzPod18 conference were Joanne Woo, the VP of communications at General Electric, Wendy Syfret, Head of Editorial at Vice, and Nick Cummins, Creative Partner at advertising agency The Royals, to discuss the success of branded podcasts they have worked on.

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