Collaboration unlocks creativity. The key to success is collaboration. Two minds are better than one. Cross-disciplinary collaboration is the key driver the creative economy.
You have heard these phrases many times. There is a remarkable amount of emphasis placed on collaboration and its importance in the creative process and organisational growth. Perhaps it’s because it feels warm and fuzzy to include everybody in the process, like tales shared around a campfire. But is it really that good for creativity or are we just caught up in the hype?