Why storytelling is the essential skill for culture-makers

Accountability is driving galleries and museums to become more aware that storytelling is at the heart of everything they do.
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image via pexel.com

As humans we are hardwired to find meaning, that is to understand our place within the bigger story. This connection museums and galleries have been doing well for decades. But in recent years the search for meaning has been recast as the search for story. Simply, storytelling is hot.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina

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